 Every year the Canadian Birkie features a unique tagline that captures the spirit of the event. This year, we’re inviting our community to help create the perfect tagline! What’s in it for you? The creator of the winning tagline will receive one free Canadian Birkie registration, including event insurance, and will be credited in the event program guide and on our website. Sponsor Wingspan Studio will translate your tagline to a design for the event collateral. What Makes a Great Tagline? 1. Short and Catchy– Maximum 7 words– Easy to remember and suitable for marketing materials 2. Original- Creative and unique- Not currently used by another organisation or company 3. Relevant- Reflects the spirit, story, and values of the Canadian Birkie- Connects to our event and community 4. Usable- The Canadian Birkie must be able to use the tagline in promotional and marketing materials across all platforms How to Enter Submit your tagline, your name, email and phone number by September 24 by submitting this form: Create the next 2027 Canadian Birkie Tagline Contest: Your Words – Our Story – Fill in form Selection Process All submissions will be reviewed by the Marketing Team to determine suitability. If several outstanding taglines are received, a public vote may be held to help select the winner. Get creative, inspire the community, and leave your mark on the Canadian Birkie! Need Inspiration? Recent Canadian Birkie themes have celebrated community, resilience, adventure, and a shared love of cross-country skiing. Think about what the Birkie means to you and capture it in seven words or fewer! • “It’s a Family Affair” (2005), • “Feel the Heartbeat…Ski the Legend” (2009), • “Let’s Birkie Baby!” (2022), • “I Love XC Ski” (2026) Find more taglines in the Birkie History: https://canadianbirkie.com/our-story/history/birkebeiner-history/ Terrms and Conditions https://canadianbirkie.com/canadian-birkie-tagline-contest-fine-print/ |
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