Join the Legend and sponsor the Birkie. The Canadian Birkie is one of 3 in the world and is a celebration of cross-country skiing, perseverance and never yielding to hardship or adversity. Our 1,200-1,500+ skiers come from the Edmonton Capital region, across Alberta,the USA and Europe. They are active-lifestyle enthusiasts and reflect an engaged and dynamic demographic. Our numerous ski routes and events enable us to cater to all ages, levels and abilities. Our media and advertising reach is local, national and international. We offer several sponsorship levels and are always interested in discussing what the Birkie can do for your business / corporation.