Volunteer – Marketing

A high-power team that tells the Birkie Story! Volunteers are experienced, new to marketing, or want to develop new skills.

Who is In Charge?

Context For All Roles

Join our Marketing Team and help promote the Canadian Birkie Festival and our new Biking Like a Viking events!
Are you passionate about increasing awareness for classic cross-country skiing and cycling in Canada? We need your help to promote the amazing Canadian Birkie events located in the heart of Alberta. Here are some questions we need to address:

• How can we best reach both cross-country skiers and cyclists to let them know about our events?
• How can we optimize our marketing budget and effort? What would an effective pricing strategy be for our events? How can we balance sponsorships, funds, and market value while optimizing reach and registrations?
• How can we showcase the fun and lifelong experience that the Canadian Birkie offers for skiers, cyclist, volunteers and partners?

If you have any ideas on how to tackle these questions with a marketing strategy, engaging stories, striking designs, a fun social media campaign, or a high response rate, we want you on our team!

Safety Considerations: Marketing volunteers often work with a computer and/or mobile device. We advise you to take breaks regularly and take precautions to prevent any overuse injuries. When visiting outdoor locations, please dress appropriate for the weather conditions.

Location: Depending on your role, most volunteer work can be done at your own chosen location. The marketing team meets twice a month online. On occasion volunteers visit locations for interviews, media creation, set up displays, distribute marketing material, etc.

Training: Virtual/in-person briefing in January will be required. An in-person award organization meeting will be held closer to the Birkie. Attendance at the Volunteer Orientation the week of the Birkie is highly recommended. Awards Lead will provide mentorship and guidance.

Roles Needed

Role Specifics	Role Details
Role ID, Area and Title:	220-Market-Director
Description	Accountable for the marketing Strategy, – Plan and Campaigns of the Canadian Birkebeiner Society. The director oversees the different activities: Media (press), Registration Numbers, Social Media, Advertising, Website, Artwork: Design & distribution
Volunteer Requirements	Board and Marketing is strongly desired.
When Needed	2 years term
Times Needed	About 6hrs/week/average
Number Needed	1

Role Specifics	Role Details
Role ID, Area and Title:	221-Market-SocialMedia-Coor
Description	Help and Create an effective Social Media Plan. Create and Post Social Media Content.
Volunteer Requirements	Experience with social media and its function.
When Needed	Year Round
Times Needed	About 6hrs/week/average
Number Needed	1

Role Specifics	Role Details
Role ID, Area and Title:	222-Market-SocialMedia-Create
Description	Help and Create an effective Social Media Plan. Create and Post Social Media Content.
Volunteer Requirements	Experience with creating movies, reels for YouTube and other social Media Platforms for different generations.
When Needed	Year Round
Times Needed	About 6hrs/week/average
Number Needed	1

Role Specifics	Role Details
Role ID, Area and Title:	223-Market-SocialMedia-Moderate
Description	Help and Create an effective Social Media Plan. Create and Post Social Media Content.
Volunteer Requirements	Actively engage with questions and accounts.
When Needed	8 weeks before events
Times Needed	About 6hrs/week/average
Number Needed	2

Role Specifics	Role Details
Role ID, Area and Title:	224-Market-Media-Officer
Description	Media/Press Officer. Plan and Write Media releases. Coordinate Media events and interviews.
Volunteer Requirements	Your English writing skills are top notch and words are your best friend.
When Needed	September – February, May – July
Times Needed	About 6hrs/week/average
Number Needed	1

Role Specifics	Role Details
Role ID, Area and Title:	225-Market-Copywriter
Description	Write texts for our adverts, website, blogs, newsletters and more.
Volunteer Requirements	You love to write and you know how to engage with an audience of different backgrounds and generations.
When Needed	September – February, April – May
Times Needed	Busiest a few weeks before the events
Number Needed	1

Role Specifics	Role Details
Role ID, Area and Title:	226-Market-Comm-Relations
Description	Retail and Community Relations. Engage with Birkie Ambassadors and Sponsors. Research their needs and make sure there is enough material to promote the Birkie.
Volunteer Requirements	You love to engage with other people.
When Needed	December – February, April – May
Times Needed	Busiest a few weeks before the events
Number Needed	1

Role Specifics	Role Details
Role ID, Area and Title:	227-Market-Advertising
Description	How can we maximize the ROAS of our advertising plan? What do we need to increase our CTR on the different platforms? If you like to research these questions, contact us today.
Volunteer Requirements	Knowledge and experience of online advertising.
When Needed	August – December and March – April
Times Needed	Busiest a few weeks before the events
Number Needed	1

Role Specifics	Role Details
Role ID, Area and Title:	228-Market-Website
Description	Improve the visitor experience of the Canadian Birkie website.
Volunteer Requirements	Proven knowledge and experience as website designer or user experience expert.
When Needed	August – December and March – April
Times Needed	Busiest a few weeks before the events
Number Needed	1

Role Specifics	Role Details
Role ID, Area and Title:	229-Market-VB-Augment
Description	Augment other volunteer and staff roles to support the Virtual Birkie. Working in shifts in mid to late February, help to tell the many VB stories through social media. During one of these shifts, the individual will monitor for VB content coming into Facebook, email and other mediums. Validate that the contributor is in fact registered in the VB. Re-share content on Birkie channels. Save images to a designated drive and close off the email, post, etc. so, others know it has bee handled.
Volunteer Requirements	Confidence using a variety of social media platforms and in particular Facebook. Knowledgeable about digital file management. Ability to follow a set social media protocol. A bit tedious at times with the chance to see the cool things Birkie’ites have dreamed up.
When Needed	4–5-hour shifts, 3 days a week from February 10 to 28; minimum 3 shifts to compensate for the training provided.
Times Needed	Busiest at the end of the Virtual Birkie, late February.
Number Needed	5-10 individuals based on time availability.